Tone of Voice and Messaging
Messaging and tone of voice is one of the most important services we offer.
A lot of people view brands as logos, but this simply isn’t the case. A logo is a mark that identifies a specific company with a products, values and attributes.
People connect with brands, not logos. They connect with compelling messages, powerful imagery and intuitive products. They then use logos to identify and connect with.
Messaging is what you say to people – and where you say it. It’s a compex process, and a phase where we spend a lot of time. Brand workshops are one of the most important and engaging parts of the entire branding process. This is where we work with you to define your audience, understand your business and ultimately define your brand positioning – what you stand for, how you look and who you should be talking to.
This drives what you say, or the tone you take – are you a fun, lighthearted brand, or should you be taking a more serious position? What channels should you should be using – do you belong in the digital work and on social media – or are you more of a traditional, old school type of brand? There are no right or wrong answers, only ones that determine the messaging you use. (You can say a lot more in a print ad than on a billboard, for example.)
Coming from a thorough, carefully put together piece of strategic work, messaging and tone of voice have the power to connect with audiences in a way that very little else can. Working in conjunction with imagery, graphic design and photography developed for a focused brand positioning can result in real connection, believability and brand loyalty.