Aline, a recent entry into the KSA cosmetics market offers young, vibrant, colorful cosmetics products to young women living in Saudi Arabia and the GCC.

Wanting to build a deeper, more meaningful relationship with their audience, Aline engaged us to develop a comprehensive social media strategy, develop content for them and manage their social media presence.

Solution:

Looking ahead, we first developed a long-term vision and content calendar for the brand, highlighting key dates, launches and engagement opportunities. We then created a visual style for the brand’s online presence along with a tone of voice and messaging style that would work with, and resonate with the brand’s audience.

Results:

The result is a social presence that remains true to the brand’s core values – one that is young, fun, playful – yet refined and stylish; a brand that relies on colorful imagery and playful humor.