Ash grew up on a healthy dose of mysteries and a slight obsession with Nancy Drew & The Hardy Boys. She was always passionate about what lay beneath the surface, solving puzzles, and keeping an eye out for hidden messages. When becoming Dubai’s detective didn't pan out, she decide to channel all that curiosity and passion towards creating meaningful brands that convey more than just what you see.

She may come across as a bit shy and quiet but she’s full of surprises, especially if you put her in front of a crowd with a mike in her hand, and an Abba song to sing along to! The youngest in our office, and a lover of challenges, musicals, board games, sketching and branding, she’s constantly wowing us with her thoughtfully crafted designs and her patience with endless revisions ?.

Often found: Watching Mamma Mia for the 100^th time