Gonio Yachts & Marina
Communication
Brand Strategy
2025
The Brief
Communication
Brand Strategy
brand identity
Eagle Hills’ second project in Georgia sits on a rare stretch of the Black Sea coast near Batumi. Mountains meet the sea there, beside a protected bird-nesting reserve. The 260-hectare masterplan brings together a yachting hub, beachfront villas, branded hospitality and scenic promenades.
Where Tbilisi Waterfront needed to feel deeply Georgian, Gonio had to speak to the world. The audience was international investors and well-travelled good-life seekers: people who are always looking for the next beautiful place to live. Yellow was asked to define the brand positioning and identity for what would be the first development of its scale and quality in the region.
Client
Gonio Yachts & Marina by Eagle Hills
Industry
Real Estate
The approach
Our research took us back a century. Between the 1920s and 1940s, Batumi was the Black Sea’s summer capital. People called it “Little Nice”, and artists, families and travellers gathered along its famous boulevard. The opportunity wasn’t to invent a new destination. It was to bring back the Pearl of the Black Sea.
We also looked at coastal destinations that had changed what their region meant, such as Marassi on Egypt’s North Coast and Portonovi in Montenegro. The lesson was that the edge of a country can be a place to lead from.
This led us to the brand line: The Black Sea, Reimagined. Gonio was positioned as a statement and a starting point: glamorous yet grounded, global yet rooted in the region.
The identity brings the idea to life. Custom letterforms inspired by the curves of Georgian script flow like the waves of the Black Sea. A palette of deep sea blues and soft coastal tones gives it an exclusive, nautical feel, and a textured tidal-wave graphic captures the meeting point of land and sea.
We extended the system across stationery, flags, signage, website, presentation templates and giveaways. The brochure is printed on linen-textured stock with red stitching and a debossed, foiled logo.
The result
Gonio Yachts & Marina launched as a destination brand rather than a property listing. It gives Batumi’s coast a confident new presence on the international map, one that appeals to global investors while honouring the region’s history of seaside glamour.
