Super Duper Studio
Brand Strategy
brand identity
2025
The brief
Collaterals Design
visual language
Website Design
Brand Strategy
brand identity
Founders Iram and Priyal envisioned a space where children could feel free to explore, express, and embrace who they are – unapologetically and joyfully. Super Duper Studio was born from a desire to create an inclusive, design-led children’s space that celebrates individuality and creativity in every form. Their mission? To shape a new kind of space for the next generation – one that encourages confidence, curiosity, and connection.
Yellow was brought in at the very start to help articulate that vision and translate it into a brand that would stand out in the market – one that’s warm, playful, and bold in its approach, just like the little humans it was made for.
Client
Super Duper Studio
Industry
Children's Experiences
The approach
We started with a brand strategy workshop to define the brand essence of Super Duper: Free to be you and me. With the brand archetype anchored in the Explorer (with a dash of Creator), we set out to build a brand identity that feels adventurous, expressive, and full of imagination.
Each letter in the Super Duper logotype was treated differently – a deliberate design choice to reflect diversity and individuality. The playful visual language expands across all touchpoints: from the website design and interiors to gift cards, PR gift boxes, lookbooks, and photography. Every element was crafted to spark joy and wonder, while reinforcing the studio’s inclusive ethos.
Since opening its doors on May 20, 2025, Super Duper Studio has already made waves – not only for the quality of its experiences, but for offering something genuinely new and refreshing in the market. It’s a space that empowers kids to explore, create, and feel proud of who they are – and that’s what makes it super duper.
We put the experience to the test with Yellower kids, and they want to go back to Super Duper every week!
Visit the amazing studio: superduperstudio.ae
