Central Park Towers
Website Design
Visual language development
2024
The brief
Website Design
Visual language development
Video Production
social media management
Media planning and buying
Brand Strategy
Yellow was tasked with creating brand awareness and commercial leasing enquiries for Central Park Towers in DIFC and worked with the client for a period of two years.
Client
Central Park Towers
Industry
Real Estate
The approach
We started with understanding the property’s offering and differentiators and defining the key messages, look and feel and media channels to best communicate the offering. We worked on all aspects of the brand from social media management to tactical leasing campaigns to retail tenant awareness content to direct marketing.
During our two years, the engagement on the social media pages doubled, along with existing commercial tenant satisfaction, and more importantly the leads for commercial leasing increased. We also designed and developed the website to highlight the key benefits of leasing an office space at Central Park Towers and created a seamless lead capture form and process for prospective tenants.
Through consistent efforts across several media channels, the brand recall also increased which was highlighted with the increase in no. of direct traffic to the website.
