A&S Contracting
Visual language development
Tone of voice and messaging
2024
The brief
Visual language development
Tone of voice and messaging
Brand Strategy
brand identity
Abdullah & Sons Contracting is a prominent contracting company based in the UAE. The client wanted a refreshed brand identity to communicate expertise and trust within the industry.
Client
A&S Contracting
Industry
Real Estate
The insight
Within contracting, all competitors follow a dated visual identity, thus we wanted to create a modern brand identity and visual language. We updated the name for memorability, rebranding it as A&S Contracting, and defined an open space within the colour palette that would help the brand stand out.
The approach
Our positioning was to be THE trusted partner within the industry. For the visual identity, we took cues from the industry and thus used square shapes to highlight construction, and used a colour often used within construction, but under-utilised within contracting – Yellow.
By creating a bold identity and colour palette and key messages that showcased A&S Contracting’s experience and expertise, we were able to achieve our objective of making the brand stand out and convert with its audiences.
