Lebanese Terrace
naming
Brand Strategy
2024
The brief
naming
Brand Strategy
Emirates Palace always had a Lebanese restaurant outlet.
Yellow’s 2023 mandate: make it convey a creative, contemporary vibe, without losing the conviviality of the place because we all know Mediterraneans have an unparalleled sense of hospitality!
Our challenge? A LOT of competition in the sector. So how do we stand out?
Client
Lebanese Terrace
Industry
Hospitality
The insight
What is culture defined by? Primarily food!
And what are Lebanese people mostly renowned for? Their art of the table! Their conviviality! Their passion for food. Food that comes from the heart!
Based on that insight, and the clear target audience we were trying to reach, we created a visual identity for what we wanted to be a Lebanese institution in the UAE’s culinary trail!
The approach
Lebanese people are very serious about food. And Lebanese Terrace’s offering was going to be a mix of good old recipes, but with a contemporary vibrant vibe. A mix of Um Kulthum and Oud sounds, with electronic vibrations. Traditional Arcades, but made with marble! Because why not!
All shades of green screaming Levantine vibes. LT, Lebanese Terrace, a unique experience bringing nothing but happiness and good vibes, at the heart of the palace!
