Lolya
Visual language development
Packaging
2024
The brief
Visual language development
Packaging
Brand Strategy
brand identity
The talented sisters behind the Lolya brand approached us at Yellow to uplift the Lolya jewellery brand identity and visual language, as the business was going through a transformation. The founders are backed with decades of family experience in the jewellery business and wanted to reinvigorate Lolya to provide (and be perceived) as a luxury jewellery brand for the discerning local woman.
Client
Lolya
Industry
Retail
The insight
We defined a positioning for Lolya as the brand that speaks to the new generation of the region and helps them express themselves.
The approach
We looked at trends within fashion and styling and buying behaviour of the new generation of the region, and defined a distinctive look and feel, photography and videography style for the brand. We were also inspired by the first launch collection to create blind embossed patterns across packaging and all the collaterals.
Within luxury, colour is a key differentiator for a brand – think Hermes, Tiffany, Cartier – and the importance placed on the colour of the bag and box. We went through several rounds of colours to find a territory that Lolya can own, and agreed on green as it is relevant to the region and it pairs really nicely with gold.
