A 100 tabs open at a time kinda researcher, Sarah is a strong believer in gathering all the data possible through surveys, workshops, interviews, deep dives into trends, cultural shifts and then taking a leap of imagination to help create category leading brands. Obsessed with figuring out market gaps, unmet needs of consumers, and coming up with new ideas, her brain runs a lot more than she does!
Her love of language, words and their origins makes crafting evocative brand stories, copywriting and naming her other talents. She often awakens in the middle of the night, filling her Notes app with name ideas and portmanteaus.
Often found: Falling down a Reddit rabbit hole or chasing her dog (the cutest puppy in the world) around the park.
