Covetor

Covetor, a subsidiary of Irth, prides itself on seeking out the most exciting, innovative brands from around the world and bringing them to the region.

It was important to position Covetor as a business with extensive local experience, know-how and reach, while also existing at the cutting edge of retail – a company both in touch with the evolving needs of the consumer and the vision to provide access to the world’s most progressive brands.

After an extensive positioning and strategy exercise, we developed everything from the name, identity and visual system, to communication and marketing material, social media grids and templates, as well website and presentation design.

Services included: Brand strategy, Naming, Brand identity, Logo design, Brand guidelines, Stationery design, Tone of voice and messaging, Image style, Website design, Social media management