Here at Yellow, we are a Dubai branding agency made up of thinkers, strategists, designers, writers and planners. We create things, name things, manage things and design things. We like collaboration, enjoy working together, and love what we do. To learn a little bit about our team here in Dubai, read on.

Wael is a consummate storyteller – and more often than not, he’ll tell you the best ones over an amazing meal he’s cooked. His passions range from food, travel, cultures, history, art, interior design to IPOs, marketing strategies, forecasts and budgets.

His talent lies in being able to see things differently – this could be because of his years of experience working on some of the largest brands in the world, or the fact that he’s been on the client side, or run a large, network agency or maybe it is just age, with which comes wisdom (bit scared now, as we might end up under his skillful, sharp knife for bringing his age up!).

We can’t really be sure what makes him tick, but we do know that he’s our secret weapon, and it’s almost impossible to not be charmed by his enthusiasm and love for life.

Often found: planning his next trip around the world.

Sarah announced that she wanted to run her own business…when she was 10. She then proceeded to boss around everyone in her life – we’ve given up hope of this ever changing.

It is balanced (just a little) by the fact that she has gathered enough experience over the last 15 years to actually know what she is talking about and be very, very good at what she does.

Her curiosity makes her quite passionate about finding out what makes people – and businesses – tick. This, along with her love for art, storytelling and design, made Yellow a natural next step for her – a business truly invested in helping brands find their voice and telling their story to the world.

Often found: driving around town, singing & dancing in her car.

Stuart dreamt of being an astronaut when growing up. Or a fire fighter. Or a policeman. He never could make up his mind and he didn’t think it was necessary to. This open-mindedness and curiosity always has him learning new things, in both work and his personal life. He’ll decide he wants to be the next greatest photographer, buy the whole kit, pursue it with a passion and then set it aside because oooooh look, it’s a kite board!

He may really be the most mentally ambidextrous person we know – equally strategic and business minded and yet, equally talented enough to have created several award-winning brand identities. Truth be told, we’re all a little envious, and may have considered punching him. Sorry, Stu.

One of the best listeners we know, he’s the perfect guy to confess all your wild ambitions for your business to, whether you hope you’ll be bought out by Zuckerberg 5 years from now or become the most talked about IPO in history. He will take all of it in and come back with a strategy that will help set you on the path to achieving your goals.

Often found: training for Ironman.

Zukhra is our incredibly resourceful Account Manager, who seems to have the widest network in all of Dubai and can find an animator, photographer or a trapeze artists within 5 minutes. With her love for networking, meeting new people, learning languages, keeping up with the art, fashion, blogging and design scene in the UAE, she’s our go to person whenever we’re stuck – whether it’s Russian translations or delivering a 100 artworks in one week.


Often found: Wolfing down pizza & Red Bull or detoxing & meditating (it’s all about balance!)

Ash grew up on a healthy dose of mysteries and a slight obsession with Nancy Drew & The Hardy Boys. She was always passionate about what lay beneath the surface, solving puzzles, and keeping an eye out for hidden messages. When becoming Dubai’s detective didn’t pan out, she decide to channel all that curiosity and passion towards creating meaningful brands that convey more than just what you see.


She may come across as a bit shy and quiet but she’s full of surprises, especially if you put her in front of a crowd with a mike in her hand, and an Abba song to sing along to! The youngest in our office, and a lover of challenges, musicals, board games, sketching and branding, she’s constantly wowing us with her thoughtfully crafted designs and her patience with endless revisions 😊.


Often found: Watching Mamma Mia for the 100th time

When we met Amreen, we were impressed by what a lovely, shy and talented girl she was. Day two and onwards, we got to know her as the slightly morbid, costume loving, half-baked plan hatching girl that she is and it just keeps getting better! We aren’t sure whether we keep her around because she is very, very good at what she does, whether it’s creating identities, coming up with incredibly impressive social media campaigns, her desire to constantly keep learning and improving or because she just makes us laugh all day with her terrible jokes and complete lack of filter.


Often found: Laughing at her own jokes

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