Building an Honest Brand in the Age of Authenticity

‘We are actively looking into the matter and will comment as soon as we have more information’ or our personal favourite: “You haven’t lived until you’ve tried this organic chickpea and kelp salad…’. Does this sound familiar? Consumers are smart, and they’re getting smarter by the day. We’re bombarded with what experts claim to be…

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3 Tips for Marketing Your Brand Identity Design – Translating Strategy to Action

Brand identity design pertains to the process of creating your logo, colors, and even the font on your stationery and website. Your brand identity permeates the language you use in your social media posts and ads, and how your front liners talk to your customers. It’s what you say your company is, but — more…

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Going Full Circle: 5 Tips for Creating a Powerful 360° Marketing Strategy

The 360° approach to marketing is not exactly new in the field of advertising and branding. Coca-Cola has been carrying out 360-degree multichannel campaigns for years with such amazing results that it seems the brand will continue adapting and employing this strategy. If you haven’t tried using a 360° marketing strategy before and want to…

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3 Marketing Campaign Planning Tips That Get High-Impact Results

  A marketing campaign is a specific, time-bound initiative designed to achieve specific results. Do you want 10 new clients this month? You can run a marketing campaign geared towards achieving that. Marketing campaigns must be planned and executed carefully to be effective. Read on to see what our marketing company Dubai specialists recommend to…

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The 4 Best Practices for Building Your First B2B Omnichannel Marketing Strategy

The head of procurement for a construction company visits your website, clicks on the live chat bubble, and initiates a conversation. The following week, they go on your company’s social media account. A few days later, they shoot you an email requesting a quote for 10,000 units of SDR26 HDPE cable ducting pipes, then a…

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A Bitesize Guide for Developing a New Product Go-To-Market Strategy

A product launch is one of the biggest, most important events businesses can host. When done successfully, this event can generate serious hype around your product, which will boost initial sales and enhance your brand reputation. Since a lot rides on the success of a product launch, organizing one requires long, careful planning. You need…

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5 Proven Tips for Creating a Successful Brand Communication Strategy

During brand development in Dubai, companies need to decide on specific strategies to communicate their core messages. And no, brand communication isn’t just a fancy term for a marketing strategy. While it may have similarities with marketing, brand communication is something entirely different. It is more focused on not just speaking to the audience, but…

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A Guide to Digital Media Planning in the Era of the Informed Customer

The Internet has made everything so easy. From learning about all the available product options to actually making the purchase, the World Wide Web serves as a primary channel for almost every stage of the buying process. But while it helps companies reach farther than they did before, the Internet has also made implementing a…

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5 Golden Rules of Logo Design to Remember at All Times

Regardless of their size and where you put them, your logo plays a crucial role in the success of your business. Your company logo appears on your website, business cards, letterhead, apparel, and both traditional and online marketing and advertising materials. It is an element that facilitates and boosts brand recall among your potential customers.…

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4 Marketing Mistakes to Avoid During and After the Coronavirus Crisis

It’s now been a year since the global pandemic began. And since then, many things have changed. E-commerce has soared, brick-and-mortar businesses have taken a hit, and consumers have adapted to the trends, challenging the way search engine marketing is done.  The catch is that if you don’t try to adapt your company’s marketing to…

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