Building an Honest Brand in the Age of Authenticity

‘We are actively looking into the matter and will comment as soon as we have more information’ or our personal favourite: “You haven’t lived until you’ve tried this organic chickpea and kelp salad…’. Does this sound familiar? Consumers are smart, and they’re getting smarter by the day. We’re bombarded with what experts claim to be…

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Brand Refresh vs. Rebrand: What Do You Need for Your Business?

It has been 10 years since John started importing and distributing superior-quality floor polishers, grinders, discs, and industrial chemicals from Italy in his market. His business has grown considerably since then. Now, he also distributes couture paints, architectural coatings, and decorative floorings. He has recently expanded his product range to include gypsum boards, decorative wall…

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3 Tips for Marketing Your Brand Identity Design – Translating Strategy to Action

Brand identity design pertains to the process of creating your logo, colors, and even the font on your stationery and website. Your brand identity permeates the language you use in your social media posts and ads, and how your front liners talk to your customers. It’s what you say your company is, but — more…

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How to Inspire Trust Through Brand Consistency in Your E-Commerce Website Design

You need to do some banking, but your banking app is on a fritz. Good thing you can do what you must do online through your bank’s website. So, you type in the bank website’s uniform resource locator (URL) address on your browser bar, which lands you on your bank’s website. There, you notice that…

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Going Full Circle: 5 Tips for Creating a Powerful 360° Marketing Strategy

The 360° approach to marketing is not exactly new in the field of advertising and branding. Coca-Cola has been carrying out 360-degree multichannel campaigns for years with such amazing results that it seems the brand will continue adapting and employing this strategy. If you haven’t tried using a 360° marketing strategy before and want to…

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The 4 Best Practices for Building Your First B2B Omnichannel Marketing Strategy

The head of procurement for a construction company visits your website, clicks on the live chat bubble, and initiates a conversation. The following week, they go on your company’s social media account. A few days later, they shoot you an email requesting a quote for 10,000 units of SDR26 HDPE cable ducting pipes, then a…

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5 Proven Tips for Creating a Successful Brand Communication Strategy

During brand development in Dubai, companies need to decide on specific strategies to communicate their core messages. And no, brand communication isn’t just a fancy term for a marketing strategy. While it may have similarities with marketing, brand communication is something entirely different. It is more focused on not just speaking to the audience, but…

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The Hows and Whys of Building a Winning Brand Strategy

Your brand is your organization’s most valuable asset, which is why it needs to be developed and managed as meticulously as possible while still aligning it with your core values and mission. That being said, it is impossible to achieve this without utilizing a thorough brand strategy that has been designed to set your organization…

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5 Reasons Why Strong Visual Branding Is More Important Than Ever

Did you know that first impressions happen way before customers step inside a store? The truth is, people can come up with an opinion about your company even before they see your place of business. This is all because of your visual identity. You see, when it comes to branding, what people see often anchors…

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Menu Design in the Era of Online Ordering and Takeout Dining

There are many things you need to think about when starting a restaurant, including equipment and tools acquisition, vendor search, logistics, and location. Aside from these, the menu is also crucial to the success of any food business. After all, it carries your restaurant’s entire product line and serves as a way to showcase what…

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